Daimler CEO announces “radical transformation”
Daimler CEO Dieter Zetsche has announced dramatic changes to move the carmaker into the future of mobility, reports Cerstin Gemmelin in Süddeutsche Zeitung. “Daimler will radically develop into a different company within the next ten years,” Zetsche told an audience of prominent politicians, including Chancellor Angela Merkel. “The fundamental change has begun.” Daimler will become a service provider and plans its own sub-brand for e-cars, Zetsche said, confirming a report in yesterday’s Handelsblatt.
Find the report in German here.