News Digest Item
29 May 2017

“Carmakers don’t show enough emotion for e-cars”

Süddeutsche Zeitung

The lack of emotional advertising by carmakers is an important reason for the slow uptake of e-cars in Germany, writes Thomas Fromm in a commentary for Süddeutsche Zeitung. “If only they had worked on the image of hip e-cars on time, instead of constantly sitting in front of the old diesel engine, electric vehicles would no longer have to fight against the widespread suspicion of being a waiver declaration on wheels, and today things would be much easier for the companies.”

Read the commentary in German here.

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