“E-mobility – from shelf warmer to success model”

Almost two-thirds of German car-buyers surveyed consider electric vehicles to be a transport option of the future, but almost half said it was unlikely they would buy one in the next four years, according to research by YouGov and the Center of Automotive Management (CAM). Almost nine out of 10 respondents out of 3,000 surveyed said price and limited range are the biggest disadvantages, the report said. The research found that Tesla was a highly recognised electric-car brand even though its sales barely register so far, a communications problem that the German car industry must confront, Markus Braun, YouGov’s head of business unit reports, tells German weekly WirtschaftsWoche.

Find key study results in German here and the WirtschaftsWoche article in German here.