Mercedes-Benz launches private car-sharing scheme open to all brands
Mercedes-Benz is launching a sharing platform for private cars of all brands in Munich at the start of December. “Croove is the name of the new app-based service that pairs up private vehicle owners and hirers,” Daimler said in a press release. “By founding the new car-sharing platform Croove, Mercedes-Benz is giving further impetus to the mega trend of the sharing economy that promotes sharing rather than owning. The crucial difference compared with car-sharing models like car2go is that Croove now lets private vehicle owners share their car too.”
For background, read the CLEW factsheet Reluctant Daimler plans “radical” push into new mobility world.