State of Hesse hires comedians to advertise Energiewende to young people
The German federal state Hesse, led by a coalition of the conservative CDU and the Green Party, has hired the comedian duo Badesalz to advertise the energy transition to young people, news agency dpa reports in an article carried by Frankfurter Rundschau. Hesse’s Green economy minister Tarek al-Wazir says the three video clips with the famous Hessian duo had to “go viral to reach young people”, the article says. Comedian Henni Nachtsheim says he was criticised for taking sides and politicising his work by anti-wind power activists, but coming from “a Green dynasty”, he would not have a problem “being used” for promoting the transition to renewable energy sources.
Read the article in German here.
See the CLEW news digest item “The Energiewende: our success story” for more information.