“TRANSFORM 2025+” aimed at making VW brand world leader in e-mobility
VW, Germany’s biggest carmaker, has specified its ambitions to become the “world market leader in e-mobility”. The company’s “TRANSFORM 2025+” strategy foresees making “e-cars the new trademark” of the core VW company. It also aims to sell one million e-cars annually within less than ten years, VW’s brand director Herbert Diess said in the press statement. The carmaker will invest some 2.5 billion euros in its “e-offensive”, which will “fundamentally alter” its corporate structure, Diess added. VW recently announced it was going to axe about 30,000 jobs worldwide in a shift to e-mobility that followed last year’s revelations of a large-scale emission fraud scheme practised by the carmaker.
Read the press release in English here.
For background on VW’s shifting strategy, see the CLEW factsheet Dieselgate forces VW to embrace green mobility.