News
02 Mar 2020, 14:22
Sören Amelang

StreetScooter's demise reveals challenges for e-car start-ups – industry expert

Photo: StreetScooter
Photo: StreetScooter

Clean Energy Wire

The end of Deutsche Post DHL’s electric StreetScooter delivery van reveals the enormous difficulties facing start-ups in the car industry, says Ferdinand Dudenhöffer, head of the Center for Automotive Research (CAR) at the University of Duisburg-Essen. "The end of StreetScooter shows that you stand little chance with a handcrafted product against industry giants that sell 10 million cars per year and have sophisticated research, logistics, marketing, production and purchasing departments," Dudenhöffer told Clean Energy Wire, referring to German car giant VW.

Deutsche Post DHL, the German package delivery service, said last week it would stop production of its StreetScooter electric van this year and no longer pursue a sale. "Thanks to our StreetScooter we have one of the biggest electric delivery fleets in the world and have made a significant contribution to the development of e-mobility. We have always said that we do not want to be a car manufacturer," CEO Frank Appel said, adding that his company would stick to its goal of zero-emission logistics by 2050.

Dudenhöffer said StreetScooter produced losses year after year and was "hyped unjustly" by the media and regional government, given that the car was an extremely low-tech product that didn't even have heating. "The business model was founded on naivety," Dudenhöffer said, adding that Tesla had become successful not because it was the first company to produce electric cars, but because it built the best models. He said the fate of StreetScooter indicates that young companies in the sector only stand a chance if they concentrate on niche markets, such as Munich-based start-up Sono Motors, which aims to launch a vehicle clad in PV cells to extend its range, but which is also struggling financially.

Deutsche Post currently operates around 11,000 StreetScooter delivery vehicles, which have become a common sight on German roads. StreetScooter started up around 10 years ago in response to Deutsche Post's demand for electric vans to decarbonise its fleet. Because established carmakers declined to make an electric vehicle to Deutsche Post’s specifications, the logistics giant decided to make its own and bought StreetScooter, which originated at Aachen University. German car companies have since started selling their own electric vans.

All texts created by the Clean Energy Wire are available under a “Creative Commons Attribution 4.0 International Licence (CC BY 4.0)” . They can be copied, shared and made publicly accessible by users so long as they give appropriate credit, provide a link to the license, and indicate if changes were made.
« previous news next news »

CLEW Survey

Have your say: Clean Energy Wire CLEW is looking at its work as part of an evaluation and strategy review and we’d be grateful if you would take 10 minutes to complete our questionnaire and help us improve our content.
Thank you, the CLEW team.

To the survey

Journalism for the energy transition

Get our Newsletter
Join our Network
Find an interviewee